Tip #11 - Dave's Best Ideas

We'll talk about that gorilla in just a minute.
First you need to know that Dave Liniger, the founder of RE/MAX, was just in Orlando sharing his top ten ideas for thriving in this market. He has grown his real estate business for 35 straight years, surviving seven presidents, four recessions, an oil embargo, the savings and loan meltdown, double-digit interest rates, and the current sub-prime mess. If anyone knows how to thrive in this market it's Dave Liniger.
Top Ten Ideas
1. Work smart in a buyer's market - price listings to sell fast
2. Plan your business - know your numbers, plan your work and work your plan
3. Define your budget - establish a line of credit, budget for advertising, plan for retirement
4. Manage your time - 4 d's: dump it, delay it, delegate it, or do it
5. Create a dynamite listing presentation - written marketing plan, seller interview, menu of services
6. Stage your listings - 3 c's: clean, clutter-free, color
7. Develop a business-by-referral model - enroll in 100 Days to Greatness to learn the ropes
8. Set goals - personal and professional
9. Develop a prospecting and promotion regimen - in a slow market increase your marketing
10. Maintain a positive attitude- get designations, educate your customers
For each idea he offered supplementary on-line resources available FREE on the RE/MAX website. If you'd like to view any of those materials, please contact me or one of the managers listed on our website below.
Oh, that gorilla! Dave stressed that in this hyper-competitive market you need every advantage you can get. RE/MAX is the 800 pound gorilla in the real estate industry. It has the most market share, the most internet leads, the most buyers, the most advertising, and the most productive agents. The next time you go into a listing presentation, take the gorilla with you...become a RE/MAX agent!
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